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I don't "get" bluetooth.
What's the big freaking deal?

As others have said, and I've said before, no dongles. Nothing you have to bring with you, nothing you have to have or install. Want to sync your PDA on the road? Just sync it. Want to grab the pictures off your camera phone? Just browse over and grab them. Want to use a mouse with your laptop? Just grab the mouse out of your bag and turn it on. Want to keep your GPS where it can see the sky and the PDA/computer navigating where you can see it? Do you want to be able to use your wireless peripherals with two computers? Do you want to use the handsfree kit in your car with every cell phone you buy instead of the classic analog motorola flip phone that your '99 mercedes came with? Every last one of these eliminates a (probably different and proprietary) cable you have to have and/or carry on the road with you.